Luxury jewellery brand Tresor Paris had a sensational 2011, their jewellery found mass appeal with a global audience of jewellery lovers thus making their bracelets one of the 2011 iconic pieces. Tresor Paris gained praise from celebrities to industry experts alike and the public had an insatiable appetite for their inspired jewellery designs. Tresor Paris had been eagerly awaiting NEC Birmingham’s Spring Fair. This renowned trade fair, which The Jewellery Show is a part of, was the perfect place to unveil the early S/S 2012 collections.
We look back on the last five days and review Tresor Paris’ phenomenal success at this year’s show:
The first day of the show was met by an Arctic freeze. The Jewellery Show exhibitors eagerly awaited visitors but there were few. Birmingham was under a blanket of dazzling white snow but that did not stop Tresor Paris from dazzling our exhibition visitors with some ice of our own! The promise of new designs was too much for our stockists and potential stockists to resist!
The heat was on as our Sales Executives had appointments booked throughout the day with every client attending. The spectacular exhibition stand caught their eye as soon as they arrived – The Tresor Paris bus sat proudly at the heart of it! Whilst the sudden frost and snow threatened to ruin the show the warmth of the Tresor Paris team was central heating in itself!
Tresor Paris’ Business Development Director, Sal Hasbani, noted that over the past 10 years the Spring Fair had never been so quiet yet the low turnout was not felt at the Tresor Paris stand. Visitors were entertained by our two gold and silver living statues and music being played from our bus. They indulged in the chocolate fountain and fabulous ‘Tresor Paris’ signature cocktail. The stand was buzzing with excitement as our wonderful team unveiled the latest Tresor Paris designs. The display pods housed 12 stunning new collections that contained a staggering 300 original pieces. The stylish new collections diversity and originality received high praise from all – We were inundated with orders for the new lines!
Tuesday was the busiest day of The Jewellery Show and there was not a moment our Tresor Paris representatives had to spare! They could not help but smile as they divulged new and exciting stockist locations for the already global reaching jewellery brand. This year Tresor Paris will be expanding its beautiful jewellery in Holland, Spain and other European countries. Not satisfied with Europe alone our Tresor Paris is on a worldwide mission of global domination with stores opening in South Africa. Distributors and Stockist’s keen to be part of Tresor Paris’ international success took a seat in the luxury of the Tresor Paris bus and discussed business in style.
Our fourth day at the show kicked off to a good start with the arrival of our special guest England footballer Karl Henry. The Wolverhampton Wanders Captain swapped the football pitch for the Tresor Paris exhibition stand when he and his wife came to see the new collections. Henry also took the time to sign autographs and was charming to visitors and the Tresor Paris team alike. The Spring Fair organisers interviewed the football legend in the making and found out what he thought about our fabulous new designs! He was delighted to leave with the classic ‘Marcilly’ 13 ball magnetite bracelet and a fantastic new bracelet that took our winning combination of Tresor Paris crystals and Tibetan cord to a premiership level!
While other exhibitors wound down fearing the predicted snowfall – the party on the Tresor Paris bus and stand continued! The Tresor Paris team were still going – running on the sheer excitement of having such a successful time at the show! Tresor Paris was in no rush to leave as our Sales Executives revealed more imaginative new designs to potential clients and exhibition visitors which included another special guest MLS soccer star Luke Rodgers of the New York Red Bulls! Birmingham born Rodgers certainly ended our show on a high; Tresor Paris Sales Director Mark Martyn described our achievements at this year’s Spring Fair as “Absolutely brilliant – perfection!”
For more information, images or samples please contact:
Leroi Hanniford | PR Manager
020 3355 4031 | 07788800247